AI Is No Longer a Question of “If”
In corporate boardrooms across America, the tone around artificial intelligence is shifting. What once was a carefully hedged conversation about the “potential” for workplace disruption has given way to a stark admission: AI is already changing the white-collar workforce, and the change may be more severe than previously acknowledged.
- Ford Motor CEO Jim Farley recently offered one of the bluntest assessments to date, forecasting that AI could displace half of all white-collar jobs in the United States.
- Executives in banking, retail, biotech, and beyond are beginning to echo a similar refrain. At JPMorgan Chase, a top executive projected that AI adoption could cut staff in the consumer and community business unit by as much as 10% over time.
- At Shopify, CEO Tobi Lütke has made AI proficiency a prerequisite for new hires, telling managers that no position should be filled unless it’s clear a machine can’t do the job.
The recent wave of comments signals a broader pivot. For years, CEOs have cautiously discussed AI as a productivity enhancer while reassuring workers that technology tends to create more roles than it eliminates. But the calculus is changing. Now, corporate leaders are openly charting strategies to slim down their organizations—and AI is their primary lever.
White-Collar Jobs in the Crosshairs
At Amazon, CEO Andy Jassy has said AI will inevitably lead to a smaller corporate workforce. Companies like Anthropic are even more pointed: its CEO, Dario Amodei, has warned that up to half of all entry-level jobs could vanish within five years, potentially pushing U.S. unemployment into double digits. He urged leaders across sectors to stop downplaying the labor implications of the technology.
- Across industries, the early effects are already showing. International Business Machines has used AI to automate functions in its human resources department, reducing headcount in the hundreds.
- Moderna has asked teams to take on ambitious projects without increasing staff. Executives at ThredUp and other firms are rethinking job design altogether, merging roles that once existed independently—like product managers and engineers—into singular, AI-supported positions.
Even where job cuts aren’t imminent, hiring freezes are. Companies are increasingly choosing to not backfill roles when employees leave. Instead, they are evaluating whether AI tools can absorb the workload.
Changing Conversations
The mood in executive suites is evolving quickly. Corporate advisers say that, week by week, business leaders are revising their understanding of what AI can handle—and recalibrating their workforce plans in response. What began as cautious pilot programs are now sparking broader shifts in corporate structures.
- Still, not all leaders agree on the pace or scope of the disruption. OpenAI’s Chief Operating Officer, Brad Lightcap, believes fears around widespread job displacement—particularly among entry-level workers—may be overstated.
- While acknowledging that change is coming, he emphasized that clear-cut replacement trends have yet to materialize at scale.
AT&T’s finance chief voiced a similar note of caution, pointing to historical precedents where technology disrupted certain roles but ultimately created new ones. The problem, he suggested, is that no one knows yet how quickly—or unevenly—the transformation will play out.
Disclaimer
Please note that Benchmark does not produce investment advice in any form. Our articles are not research reports and are not intended to serve as the basis for any investment decision. All investments involve risk and the past performance of a security or financial product does not guarantee future returns. Investors have to conduct their own research before conducting any transaction. There is always the risk of losing parts or all of your money when you invest in securities or other financial products.
Credits